Exaggerated or superlative comments or opinions not presented as facts characterize a specific type of sales talk common in property transactions. This practice involves the use of subjective descriptions to enhance the perceived value of a property. An example could be describing a modest-sized backyard as a “vast, park-like estate” or claiming a home has “breathtaking views” when the view is simply adequate.
Understanding this persuasive technique is important for both buyers and sellers. For buyers, awareness helps to discern genuine value from inflated claims. For sellers and their agents, it represents a legal boundary; while a degree of subjective marketing is acceptable, outright misrepresentation can lead to legal ramifications. Historically, the acceptance of this type of promotional language has varied, evolving alongside consumer protection laws and expectations of transparency in commerce.