The automotive manufacturer Nissan is based in, and originated from, Japan. This East Asian nation serves as the headquarters for the global company, overseeing its operations and strategic direction. The manufacturing landscape of Nissan extends beyond its home country, encompassing numerous production facilities worldwide.
Japan’s role in Nissan’s identity is significant. The company’s corporate culture, engineering philosophy, and design language are deeply rooted in Japanese traditions and values. While manufacturing is distributed globally, the core research and development, as well as key decision-making processes, remain centered in Japan. This ensures a consistent brand identity and adherence to established quality standards across all Nissan products.